My concept was all centered around the fact that people know and love the enormous Rock Band boxes. Here are some images I quickly found on Flickr to prove that to the client. So basically I wanted to really capture not only the question of what all could lie within the box, but also the excitement of ripping open your box for the first time! As a bonus people will make a connection to the ads when they are walking through the store and see the giant Rock Band 2 boxes for sale.

PROLOGUE FILMS, CREATIVE DIRECTOR- KYLE COOPER