This is just a rough test mainly to show the mechanics of the box busting open. My TV Ad evolved to having the boxes randomly fall from way up in the sky, because it's epic. Then busting through the roofs of peoples houses and having entire concerts bust out of them. The people in the band would literally come flying out in rock formation and the box would fold out into a stage. Sadly, I didn't end up getting the time to board this concept out. Music for this ad was pre-chosen by the client to be "Let there Be Rock" by AC/DC. If it were up to me I would have showcased multiple songs in multiple ads, seeing how Rock Band is all about the music to begin with. In the end, they went with someone else and made just one standard tv ad that brought little to no hype to the release of Rock Band 2. It's too bad because I was prepared to go all out on this thing!

PROLOGUE FILMS, CREATIVE DIRECTOR- KYLE COOPER